Top 5 Fashion Games Performance on Unified Platform in US Q3 2025

In the third quarter of 2025, the top fashion games on a unified platform in the United States showcased a variety of performance trends. This analysis highlights the weekly downloads, revenue, and active user trends for each game, with data sourced from Sensor Tower.

Project Makeover from Magic Tavern, Inc. experienced a notable increase in weekly revenue, peaking at approximately $1.47M by the end of September. Downloads saw a decline mid-quarter, dropping to about 11.9K in mid-September, while active users decreased from 788.9K to 555.1K over the quarter.

Glow Fashion Idol, published by Crazy Labs, exhibited a steady revenue climb, reaching $218K in late August. Weekly downloads fluctuated, with a high of 61.3K at the start of the quarter and ending at 45.1K. The active user base also saw a decline from 321.5K to 196.2K.

Covet Fashion: Dress Up Game by Crowdstar LLC maintained a consistent revenue, hitting a peak of $209K in early August. Downloads were relatively stable, with a slight increase to 7.1K in early September. Active users started at 256.9K and gradually decreased to 213K by the quarter's end.

SuitU: Fashion Avatar Dress UP from Libii HK Limited saw its revenue peak at $158.7K in mid-August. Downloads hovered around 13.2K in late September, while active users grew from 93.9K to a peak of 144K at the start of September before declining to 91.9K.

Finally, Merge Studio: Fashion Makeover by Paxie Games showed stable revenue, peaking at $119.2K in mid-August. Downloads started strong at 50.5K in early July and ended at 27.1K. Active users decreased from 125.9K to 73.1K by the end of September.

For more detailed insights and data, visit Sensor Tower's platform.